Pingbacks as the new link exchange.
Webmasters are constantly looking to exchange links with other websites. Most turn to companies like Link Exchange and use this service to find other like minded webmasters and, of course, this is all in the name of google rankings. With the rise of social networks (in particular blogs) this option may well be replaced by pingbacks.
“A pingback is one of three types of linkbacks, methods for Web authors to request notification when somebody links to one of their documents. This enables authors to keep track of who is linking to, or referring to their articles. Some weblog software, such as Movable Type, Serendipity, WordPress and Telligent Community, support automatic pingbacks where all the links in a published article can be pinged when the article is published.
Essentially, a pingback is an XML-RPC request (not to be confused with an ICMP ping) sent from Site A to Site B, when an author of the blog at Site A writes a post that links to Site B. However, it also requires a hyperlink. When Site B receives the notification signal, it automatically goes back to Site A checking for the existence of a live incoming link. If that link exists, the pingback is recorded successfully. This makes pingbacks less prone to spam than trackbacks.” ~ From Wikipedia
By using a plugin like DISQUS Comment System by to display comments from other sources (Twitter, FriendFeed, Digg, Reddit, Hacker News, Other blogs) you can quicky create lists of relevent links (/comments). And the word ‘relevent’ is important as search engines look for relevency in the pages that you link to. As your articles / blogs are linked to on another page, it is a fair assumption the page is topic similar. You also have the option to moderate these comment links which, although you may still have to wade through the spam, keeps your site spam free.
Add into the mix a plugin like Socialize by Jon Bishop to allow people to quickly propigate your article via twitter, facebook, digg etc. and you have a system to find and exchange links.
The reverse is, of course, also true. If you find a website which posts its pingbacks, rather than post a comment on the site, comment on it on your own site.
Lochnload.
ARTICLES WORTH READING :
Pingbacks can be a fantastic source of traffic
Use Pingbacks to Attract Web Traffic to Your Word Press Blog
Separating Pingbacks and Trackbacks from Comments in WordPress
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